Erik Anton Reinhardt

How to?

In the moment of procrastination, we live with a constant feeling of guilt: leisure time translates into wasted time since it fails to serve labour productivity. The gesture of self-optimization can be interpreted as a gesture of procrastination, with the difference that the former disguises our feeling of guilt. Self-optimization is self-sustaining; our initiating self-optimization allows the consumption of optimization content to continue further, quite pragmatically, optimization leads to more optimization...
"How to?" tutorial videos exist basically endless in quantity and constitute one of the most common medium of self-optimization. The nature of this medium is ambiguous in whether it is trying to teach or to entertain, which exactly disguise the feeling of guilt. "How to?" generates an continual "How to?" tutorial stream when user input a question, questioning on whether this is an gesture of individual self-optimization or just endless procrastination.


A distinction can be made between a specific and a unspecific software related data access. The specific access let us articulate ourselves reflected in a SearchBar. It hardly has any surprises in store. We search and find answers to our needs and problems that are self driven by an individuals' desires. Nevertheless, the amount of data gathered on websites appears to be too large. A speculative form of sorting, categorization and curation is required - the unspecific access. Examples of the unspecific access are forecast systems, categories and recommendation systems, which try to anticipate users’ desires, but often end up creating new ones.
By removing the SearchBar, we are exposed to an ideological software anticipation. We no longer have the opportunity to articulate our own needs and problems but are always torn between frustration and hope that the desired information could still appear.